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Implicit Incentives Among Reddit Users to Prioritize Attention Over Privacy and Reveal Their Faces When Discussing Direct-to-Consumer Genetic Test Results: Topic and Attention Analysis

Implicit Incentives Among Reddit Users to Prioritize Attention Over Privacy and Reveal Their Faces When Discussing Direct-to-Consumer Genetic Test Results: Topic and Attention Analysis

Notably, we find that posting rates for all 3 types of post increased rapidly after major promotions by 23andme (eg, as part of Black Friday and Amazon Prime Day, advertising events held by Amazon Inc), which is consistent with the findings of Yin et al [8]. Smoothed temporal trends of three types of post, including the number of posts published per month (A) and quarterly growth rate of posts (B). Figure 4 A is a boxplot showing the number of comments per post for each post type.

Yongtai Liu, Zhijun Yin, Zhiyu Wan, Chao Yan, Weiyi Xia, Congning Ni, Ellen Wright Clayton, Yevgeniy Vorobeychik, Murat Kantarcioglu, Bradley A Malin

JMIR Infodemiology 2022;2(2):e35702

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