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Leveraging Influencers to Reach and Engage Vulnerable Individuals With a Digital Health Intervention: Quasi-Experimental Field Study

Leveraging Influencers to Reach and Engage Vulnerable Individuals With a Digital Health Intervention: Quasi-Experimental Field Study

Storytelling also allows for the creation of identifiable characters and scenarios, which can serve as points of reference for users to project their own experiences, thereby fostering a deeper personal connection to the intervention [54,55]. Each of these mechanisms—gamification, storytelling, and social roles—can be strategically used to optimize the thematic anchoring of a DHI and engagement by aligning the intervention’s design with the needs of specific low-SES social milieux.

Marcia Nißen, Samira Harperink, Priyam Joshi, Anja Yvonne Bischof, Theresa Schachner, Yanick Xavier Lukic, Fabian Schneider, Prabhakaran Santhanam, Florian v Wangenheim, Joseph Ollier, Tobias Kowatsch

J Med Internet Res 2025;27:e67174


Short, Animated Storytelling Video to Reduce Addiction Stigma in 13,500 Participants Across Multiple Countries Through an Online Approach: Protocol for a Randomized Controlled Trial

Short, Animated Storytelling Video to Reduce Addiction Stigma in 13,500 Participants Across Multiple Countries Through an Online Approach: Protocol for a Randomized Controlled Trial

Short, animated storytelling (SAS) is a novel health communication approach developed in response to the need for rapid, global dissemination of public health messaging across various languages, cultures, literacy, and education levels during the COVID-19 pandemic [15,16]. SAS interventions boost cross-cultural relevance through accessible character designs [17], and they support the engagement of diverse audiences through the use of wordless visual storytelling and compelling soundtracks [18,19].

Maya Adam, Maxwell Klapow, Merlin Greuel, Misha Seeff, Julia K Rohr, Andrew Gordon, Doron Amsalem, Till Bärnighausen

JMIR Res Protoc 2025;14:e73382


Effect of a Short, Animated Storytelling Video on Transphobia Among US Parents: Randomized Controlled Trial

Effect of a Short, Animated Storytelling Video on Transphobia Among US Parents: Randomized Controlled Trial

We also used a timer to confirm that participants in the control group read the TGD fact sheet and that those in the intervention group viewed the short, animated storytelling video before proceeding to the next screen. Each participant received US $2.40 for completing this study. Our novel, digital intervention used a short, animated storytelling video to capture an authentic prerecorded conversation between a mother and her transgender child.

Doron Amsalem, Merlin Greuel, Shuyan Liu, Andrés Martin, Maya Adam

JMIR Public Health Surveill 2025;11:e66496


Developing a Life Story Intervention for Older Adults With Dementia or at Risk of Delirium Who Were Hospitalized: Multistage, Stakeholder-Engaged Co-Design Study

Developing a Life Story Intervention for Older Adults With Dementia or at Risk of Delirium Who Were Hospitalized: Multistage, Stakeholder-Engaged Co-Design Study

Because of negative hospital experiences (eg, experiencing confusion and disorientation), communication challenges, and barriers to person-centered care in the hospital, these populations may similarly stand to benefit from patient life storytelling. The aim of this study was to describe a stakeholder-engaged co-design process to adapt an existing life storytelling model for older adults with dementia or at risk of delirium in the acute care hospital setting.

Sarah J Flessa, James D Harrison, Roniela Turnigan, Megan Rathfon, Michael Chandler, Jay Newton-Small, Stephanie E Rogers

JMIR Aging 2024;7:e59306


Examining the Effectiveness of Interactive Webtoons for Premature Birth Prevention: Protocol for a Randomized Controlled Trial

Examining the Effectiveness of Interactive Webtoons for Premature Birth Prevention: Protocol for a Randomized Controlled Trial

They are an effective educational method that increases understanding and awareness, easily creates empathy, and engages readers through interactive storytelling [17]. Webtoons have been shown to enhance learners’ interest, concentration, critical thinking, participation, and sharing [17,18].

Sun-Hee Kim, Jennie C De Gagne

JMIR Res Protoc 2024;13:e58326


Interactive Narrative–Based Digital Health Interventions for Vaccine Communication: Protocol for a Scoping Review

Interactive Narrative–Based Digital Health Interventions for Vaccine Communication: Protocol for a Scoping Review

Such interventions show a promising approach to storytelling by fostering self-efficacy that could be leveraged for vaccination promotion [10]. While prior systematic and scoping reviews have examined narrative-based communication for health [11,12], or specifically vaccines [13], the interactivity of narrative-based digital health interventions was not the focus.

Ahmed Haji Said, Kate Winskell, Robert A Bednarczyk, Erin E Reardon, Lavanya Vasudevan

JMIR Res Protoc 2024;13:e51137


Developing a Culturally and Linguistically Congruent Digital Storytelling Intervention in Vietnamese and Korean American Mothers of Human Papillomavirus–Vaccinated Children: Feasibility and Acceptability Study

Developing a Culturally and Linguistically Congruent Digital Storytelling Intervention in Vietnamese and Korean American Mothers of Human Papillomavirus–Vaccinated Children: Feasibility and Acceptability Study

Storytelling, a specific form of cultural narrative, shows promise as an effective culture-centric health promotion strategy [15,19]. Digital storytelling (DST), which combines oral storytelling with computer technology, has been used as a tool to communicate culturally relevant messages in health, education, and community settings [20].

Sunny Wonsun Kim, Angela Chia-Chen Chen, Lihong Ou, Linda Larkey, Michael Todd, Yooro Han

JMIR Form Res 2023;7:e45696


The Effects of Internet-Based Storytelling Programs (Amazing Adventure Against Stigma) in Reducing Mental Illness Stigma With Mediation by Interactivity and Stigma Content: Randomized Controlled Trial

The Effects of Internet-Based Storytelling Programs (Amazing Adventure Against Stigma) in Reducing Mental Illness Stigma With Mediation by Interactivity and Stigma Content: Randomized Controlled Trial

This experimental study aimed to investigate the effect of internet-based storytelling programs on the manipulation of stigma-related content and interactivity.

Tiffany H C Fong, Winnie W S Mak

J Med Internet Res 2022;24(8):e37973


Using the Transformative Storytelling Technique to Generate Empowering Narratives for Informal Caregivers: Semistructured Interviews, Thematic Analysis, and Method Demonstration

Using the Transformative Storytelling Technique to Generate Empowering Narratives for Informal Caregivers: Semistructured Interviews, Thematic Analysis, and Method Demonstration

Guided by the idea of expanding narrative therapy principles to the individuals belonging to wider groups and populations, we developed the transformative storytelling technique (TST) [5] as a top-down approach to traditional narrative therapy.

Milica Petrovic, Silvia Bonanno, Marta Landoni, Chiara Ionio, Mariët Hagedoorn, Andrea Gaggioli

JMIR Form Res 2022;6(8):e36405