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Gaps in Public Awareness About BRCA and Genetic Testing in Prostate Cancer: Social Media Landscape Analysis

Gaps in Public Awareness About BRCA and Genetic Testing in Prostate Cancer: Social Media Landscape Analysis

Analysis of Facebook groups and pages comparing prostate and breast cancer in March 2020 (n=153). a First 40 search results included from each category; Facebook groups/pages within categories are mutually exclusive. Among 230 videos analyzed (Table 2), Facebook videos exhibited higher view counts and more comments. Average likes per view for PCa videos on Facebook were similar to that of You Tube, while breast cancer had more likes per view on Facebook than You Tube.

Stacy Loeb, Philip Massey, Amy E Leader, Sameer Thakker, Emily Falge, Sabina Taneja, Nataliya Byrne, Meredith Rose, Matthew Joy, Dawn Walter, Matthew S Katz, Risa L Wong, Preethi Selvan, Scott W Keith, Veda N Giri

JMIR Cancer 2021;7(3):e27063