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Click “Like” to Change Your Behavior: A Mixed Methods Study of College Students’ Exposure to and Engagement With Facebook Content Designed for Weight Loss

Click “Like” to Change Your Behavior: A Mixed Methods Study of College Students’ Exposure to and Engagement With Facebook Content Designed for Weight Loss

For example, a post to promote eating vegetables was an infographic of the actor Patrick Dempsey holding a bushel of kale. The findings presented here represent a way in which exposure to and engagement with Facebook can be conceptualized for the purposes of health behavior intervention research. These analyses focused on Facebook posts delivered by the health coach and posts received by study participants. The measures used to define exposure and engagement are presented subsequently.

Gina Merchant, Nadir Weibel, Kevin Patrick, James H Fowler, Greg J Norman, Anjali Gupta, Christina Servetas, Karen Calfas, Ketaki Raste, Laura Pina, Mike Donohue, William G Griswold, Simon Marshall

J Med Internet Res 2014;16(6):e158