%0 Journal Article
%@ 2561-7605
%I JMIR Publications
%V 3
%N 1
%P e18179
%T The Roles of YouTube and WhatsApp in Dementia Education for the Older Chinese American Population: Longitudinal Analysis
%A Shu,Sara
%A Woo,Benjamin K P
%+ University of California, Los Angeles, 14445 Olive View Drive, Sylmar, CA, 91342, United States, 1 747 210 3830, sarashu@gmail.com
%K dementia
%K mental health
%K social media
%K geriatrics
%K health promotion
%K health education
%D 2020
%7 13.4.2020
%9 Original Paper
%J JMIR Aging
%G English
%X Background: Dementia remains a stigmatized topic in the Chinese community. Objective: This study aims to analyze and compare the usage of dementia educational YouTube videos and the modalities of video sharing over a 6-year period. Methods: Dementia educational videos were uploaded to YouTube. Data was collected over a 6-year period. Results from the first 3 years were compared to those from the second 3 years using descriptive statistics and chi-square analysis. Results: Over 6 years, the dementia educational videos generated a total watch time of 269,388 minutes, 37,690 views, and an average view duration of 7.1 minutes. Comparing the first and second 3-year periods of video performance data, there was a longer watch time (59,262 vs 210,126 minutes), more total views (9387 vs 28,303 views), and a longer average view duration (6.3 vs 7.4 minutes). Furthermore, WhatsApp has become a leading external traffic source and top sharing service, accounting for 43.5% (929/2137) and 67.0% (677/1011), respectively. Conclusions: Over 6 years, YouTube has become an increasingly popular tool to deliver culturally sensitive dementia education to Chinese Americans. WhatsApp continues to be the preferred method of sharing dementia education and has become a top external traffic source to dementia educational videos. Taken together, these social media platforms are promising means of reducing the disparity in dementia knowledge in linguistically and culturally isolated populations. 
%M 32281940
%R 10.2196/18179
%U http://aging.jmir.org/2020/1/e18179/
%U https://doi.org/10.2196/18179
%U http://www.ncbi.nlm.nih.gov/pubmed/32281940